Owning and running a business requires you to wear multiple hats at the same time— you’re your business’ crafter, service-provider, customer service, bookkeeper, salesperson, marketing officer etc. It’s exhausting, right? We only have so much time in a day to work with, too!
But what if I tell you that there is a way to save yourself from drowning into a pile of workload and from burning out, crying yourself to sleep or worst—give up— and that is to delegate tasks.
Let’s start with your business’ marketing effort. Marketing is bringing exposure to your brand/business, it’s very important to be strategic and do it right to ensure that you’re getting your business name ‘out there’, in front of the right people. Of course with the advent of the Internet, it is crucial to have a solid online presence to fortify your marketing efforts.
There’s a new surge of marketing wizards housed in something that’s called digital marketing agency. I’m going to break down five reasons why your business needs to hire a digital marketing agency (aside from you being smart about it).
- Access the skills that you need.
You might have started your business because of your passion for art or you want to help people solve a particular problem, but that doesn’t mean that you have every skill needed to run it successfully. And that’s okay! Social media or creating ads might be some of those skills that you know you need but you have no clue how to do it. A digital marketing agency is a team of marketing wizards who live, breathe, sleep digital marketing. It’s composed of people who have the necessary knowledge, skills and experience to give clients result.
2. Even if you have the skill, you don’t have the time to do the digital marketing aspect of your business.
Like I said earlier, business owners wear multiple hats at the same time to run their company. Let’s say that you know something about using Facebook for business, great! But with that comes the knowledge that utilizing Facebook for business is more than just posting, it requires time and dedication to start seeing results of your effort. Hiring a digital marketing agency will take that load off of your shoulders and make sure that you can continuously run your business efficiently and also meet deadlines!
It is actually practical to hire a digital marketing agency (outsourcing) because we are contractors, not your employees. You only have to pay for the monthly fees for as long as you want the services. You don’t need to worry about paying for our health insurance, our 401K and other employee benefits that you are required to give as an employer.
4. Gain new perspectives and act as your sounding board.
As much as we know a lot about digital marketing and business strategies, we love it when our clients pitch in their ideas! Being that we have the number of years in experience and the skill, we can tell you a thing or two about your ideas on a digital marketing strategy. You do not only get the implementation of the strategies from us but you also gain knowledge in this field as you consult with us regularly.
5. Give your business space to grow.
If you want to scale your business (grow it), you have to outsource. Growth can be having/adding locations, more product sales, more client bookings, increase in website traffic or social media numbers. A large business cannot operate in a small business capacity. If it does, it’ll cripple portions of its operation which is not healthy for the business or for you as the owner. A digital marketing agency is equipped to adjust to your business’ changing needs as you scale. We can re-calibrate strategies, implementations, software solutions to help with the growth of your business.
If you want to take your business to the next level with the help of digital marketing and/or business strategies, our creative team at ThinkPropel would be happy to talk with you about a possible collaboration by contacting us email@example.com.