So why is BRANDING so important?
Branding is key to business growth and successful transactions. Consumers are more likely to purchase from brands that they trust and know.
When we shop around, our brain tells our eyes to scan for trusted brands, a brand that you know and have a connection with. Our brains are trained to look at certain logo, color schemes, and identifiable objects that our brains recognize through emotional attachment. For instance, when you like a brand, you tend to gravitate towards them when shopping. So when a consumer likes you, recognizes your brand, then they’ll tend to buy from you again, and again. According to Nielsen’s Global New Product Innovation Survey they found that nearly six-in-10 global respondents (59%) prefer to buy new products from brands familiar to them, and 21% say they purchased a new product because it was from a brand they like (source).
When we work with our clients, our first consultation is to cover brand strategy and uncover their unique quality. We meet with you to get to know you. Branding is not just an image or text. It is also the client as a person.
– ThinkPropel, LLC